Advertising on LuxuryFashion.com

 

LuxuryFashion.com is a premiere online magazine and lifestyle resource. More than 25,000 readers visit LuxuryFashion every day for the latest in high fashion, lifestyle and celebrity gossip. LuxuryFashion’s content continues to attract industry VIPs, celebrities, stylists, publicists, editors and over 750,000 trend conscious, savvy readers per month.

 

“Within its virtual pages (LuxuryFashion) chronicles everything from fashion trends to celebrity gossip.” Women’s Wear Daily reveals. “It unearths emerging labels and raids the closets of celebrities.”

 

YM Magazine voted LuxuryFashion as one of its reader’s favorite web sites stating, “Its design is almost as chic as the clothes (it) writes about.” 

 

LuxuryFashion and its CEO/Editor-in-Chief Erin Ralph have been profiled in the Miami Herald, Arizona Daily Star, Press Enterprise, Boston Globe, NY Daily News’ Rush & Malloy, Trend Central, Star Magazine, InStyle, Youth Intelligence Report and New Jersey Herald among others, as well as on E!, Style Network, WE: Women’s Entertainment, MTV, and Vh-1.

With its huge reach, respected reputation and insider access, the “industry bible” LuxuryFashion.com continues to be the source for everything fabulous.

 

The Rundown:

Much like an AmEx black card, a G5 jet, and a Hermes Birkin bag, Erin Ralph’s LuxuryFashion.com is an essential for living a fabulously chic lifestyle. Dubbed “the industry bible”, LuxuryFashion.com is a vital portal of information for fashion fans, young celebrities, editors, stylists, industry professionals, and scene-makers. Across the globe, millions of readers depend on the resource to provide them with the latest news, trends, and guides to anything and everything revolving around fashion, entertainment, and lifestyle.

 

LuxuryFashion.com is an online fashion and lifestyles portal with almost 40,000 unique users per month. LuxuryFashion’s readers have access to a vast library of free information in the form of in-depth articles, features, and regular columns. LuxuryFashion.com is also home to one of the Internet’s most prestigious online communities. The “Luxe Forums” play host to over 6000 trend conscious registered members who aren’t afraid to drop an entire month’s rent if it means having the latest It” bag or hottest cell phone. Luxers are excelled in taste and quality and appreciate fine lifestyle. They look to LuxuryFashion.com to keep them up to date on the latest and finest of everything related.

 

LuxuryFashion.com’s success is attributed to the focus on providing its mostly 16-to-38 year old female demographic with content they want.  LuxuryFashion.com has been able to develop a considerable amount of trust with its readership by providing in-depth articles and issues that pertain to high fashion and lifestyles. A whopping 84% of products, companies, people and brands featured on LuxuryFashion lead to media and sales inquiries.

Whether it’s information on fashion, lifestyle, shopping experiences, travel, taste in food, or gossip, LuxuryFashion.com aims to provide content that is useful, tasteful and entertaining. LuxuryFashion’s famous tongue-in-cheek style and its capability to spot new emerging talent in fashion and entertainment are the driving force behind its base of trend loyal readers, and is another distinction that sets it apart from its competitors.

 

 

The Market:

Statistics (as of July 2005)

Total Visitors Per Month Total Unique Hits Per Month	758,419 39,010
Page Views Per Month	2,567,987
Average Time Per Visit (minutes) Average Time on Luxe Forums	13.09                                        41
Newsletter members	28,500
Message board/community members	6,484
Countries visiting per month	32
Visitors who have bookmarked this site	1,345,000

 

Key Demographics

Readers over 21:              72.5%	Average household income:   $50,725
Average age:                           23.5	% college grads/post grads:    48.7%

 

 Selected Reader Demographics

Reader Segment	% of Readers	% above internet average
Female	81%	91%
Between 16 – 24	39.4%	168%
Between 25 - 34	49.9%	82%
Household income$100,000 - $149,000	12.8%	13%

 

LuxuryFashion Readers’ Online Shopping Trends (Past 6 Mo.)

Clothes	71.4%
Shoes	58.5%
Accessories	61.1%
Electronics	29.9%
Music CD’s	45.6%
Movies DVD’s	31.7%

 

 

Advertising Advantages:

Customization - LuxuryFashion.com prides itself on tailoring every single campaign that runs to its clients needs. Particular attention is paid to ensuring that the campaign is run with the most effective creations in the best corresponding sections.

Fast Implementation - Along with quick campaign launches, LuxuryFashion.com makes sure that all input from the advertiser is implemented as quickly as possible and that changes go live as soon as possible.

Industry-leading Ad Rates - LuxuryFashion.com strives to offer the biggest bang for the advertising buck. LuxuryFashion.com has chosen to take an aggressive pricing strategy that offers advertisers some of the best priced ad-rates of any top-tier site.

Coveted Demographics & Large Audience - LuxuryFashion.com’s attractive demographics (see above for more details) includes predominantly female, well educated, tech-savvy, and global consumers.

 

 

 

FLAT RATE ADVERTISING:

Banner Advertising

Any section: $ 1500 per month

Home Page: $ 2500 per month

*Weekly rates available upon request

 

Text Links

1 Week - (sidebar) - $300 week

4 Weeks - (sidebar) - $800 month

 

Newsletter Advertising

Please contact for information about advertising in one of LuxuryFashion’s newsletters

 

Forum Advertising

Please contact for information about advertising on LuxuryFashion’s LuxeLounge forums

 

Advertorial

$1000 (runs for one month, can be archived after)

One of LuxuryFashion’s popular alternatives is to promote an item through an article. This is a sponsored article commonly referred to as an “advertorial”. This gives advertisers the opportunity to use an article format to promote their product, brand, event, press release, or launch. The article is marked as being sponsored to protect LuxuryFashion.com readers as well as the advertiser, and may be written by a LuxuryFashion editor or submitted by the advertiser.

 

Custom

LuxuryFashion.com will work with you to develop your own customized section for multiple ads at a flexible rate.

 

Specials

Please contact us now about special introductory offers, New Year’s specials and discounts for ongoing campaigns.

 

Payment Options:

PayPal, Check, or Money Order

All creatives are subject to review.

 

 

 

The Hype:

 

 

-“Erin Ralph’s hard work and fashion savvy has paid off. Her site, LuxuryFashion, has developed quite a following, including young socialites like Paris Hilton, Casey Johnson, Nicole Richie, and Elizabeth Kieselstein – Cord logging on for fashion insight and gossip.”

                                  

                                 -Women’s Wear Daily

 

 

- “For those who want the real deal on fashion and gossip, Erin Ralph has created the ultimate spot, LuxuryFashion.  And her loyal fans know it, in the tens of thousands, these supporters come everyday to gossip and browse, calling themselves ‘Luxers’.”

                                                  

                               -Miami Herald

 

 

-“We were impressed when we heard Erin Ralph launched LuxuryFashion.com.  Then we visited her site – the design is almost as chic as the clothes she writes about like a pro.”

                       

                                -YM Magazine

 

“LuxuryFashion.com is a fashion and celebrity gossip site that's part Vogue, part New York Post's Page Six. But what sets LuxuryFashion apart from the rest of the pack is that it's penned and operated by a (then) 18-year-old girl. The site, created three years ago by Erin Ralph, has become popular among socialite fashionista types. Companies such as Sephora, eLuxury and American Express have also approached the site for advertising space.”

              

-Jane Rinzler Buckingham, Youth Intelligence Report, Trendcentral.com

 

 

 

 

The History:

Please see the About Us section of this website.

 

 

SECTION BREAKDOWN

 

• STYLE
  • Closet Raid: A peek into the daily wardrobes of today’s hottest stars. Looks into both their casual and stage/evening wear, has guides on where to buy, photos of the celebrities, and explains how to recreate their looks
  • The LifeStylist: A regular column packed with fashion news and tips penned by downtown NYC hipster Joseph Aloysious
  • Obsession: A look at what items, brands, and products have Hollywood and the fashion world obsessed.
  • Features: Style features (weekly, bi-weekly, monthly) written by fashion industry VIPs, celebrities, and special in-the-know correspondents
  • Primp: Make-up, beauty, and skincare area
  • Archives: LuxuryFashion style content archived

 

• NEWS
  • Stalker: Out & About: A photo-packed regular catching up with celebrities around the globe
  • The Fame Dame: LuxuryFashion’s hilarious resident celebrity/fashion gossip and news scribe

 

• LIFESTYLE
  • Travel & City Guides: Travel features penned by celebrities, socialites, and hip world travelers and city guides detailing the best places to shop, stay, pamper, eat, lounge, and visit in top cities around the globe
  • Test Drive: Editors and everyday people test out products to give you the real deal review on them and how they work in real life (products reviewed include fashion, electronics, entertainment, etc.)
  • Advice: Resident advice columnists give readers tips on everything from fashion to relationships to personal issues.

 

• E-SPOT
  • Erin’s Diary: LuxuryFashion’s Editor-in-Chief Erin Ralph documents day-in-the-life-of-a-fashionista scenarios in her photo packed personal journal that goes behind the scenes of fashion and Hollywood.
  • Luxexposed: A trend alert guide on the must-haves next big things in fashion, entertainment, lifestyle, and travel
  • Zone Luxe: Readers get their own section where they can submit photos, interact, vote on polls, and get involved with LuxuryFashion articles
  • The LuxE Agents: This area profiles LuxuryFashion’s team of beautiful super chic spokesmodels

 

• FORUMS/LUXE LOUNGE
  • Forums: The super popular online forums where readers interact with each other and post threads under specified categories. Reader features include private messaging, instant chat, photos, personalized user profiles and private forums.
  • Blogs: LuxuryFashion users may have their own blogs where they can write and post their own comments, articles, and photos on a daily basis and maintain their online LuxuryFashion user personality.

 

• SHOPLF
  • ShopLF.com: Redirects to LuxuryFashion.com’s official online boutique, ShopLF.com, which is set to debut in February 2006.

 

 

Our Advertisers:
In the past, LuxuryFashion.com has produced successful marketing campaigns with companies in the following fields:

 

-Credit cards

-Cellular phones

-Films/DVDs

-Books & Magazines

-Online shopping sites

-Financial services

-Travel services, hotels & destinations

-Clothing, apparel, and accessories brands

-Make-up and beauty products

-Events and launches

 

Non-Profits & Charities:
If you represent a charitable organization, please get in touch with us about opportunities to run an ad campaign at special costs. We sometimes have available space to run awareness campaigns and we're pleased to become involved in spreading such a message.

 

For more information please e-mail Nick or call 310-904-8204.