Luxe explains why socialites, honey and cigarettes are all you need in your denim collection.

I was in love from the moment I picked up my first pair of Joe's Jeans when they debuted five years ago. When I slipped them on I felt as if I was transformed out of the hustle and bustle of NYC's honking horns and planted on a sunny Southern California beach during the 70's Rock & Roll era. They were comfortable enough to do yoga in, yet hugged my curves, making them seem like they were made especially for me. The pockets were sewn on in a way that uplifted my booty, while narrowing my thighs and hips. It's no surprise that I still own them- and I must say that after many washes and late nights they still look just as good. That's part of the magic behind Joe's Jeans, which is still my personal favorite denim line today. I won't admit how many pairs of Joe's I own in fear of an intervention leading to JJA (Joe's Jeans Anonymous), but let's just say I swear by nearly every style… and in every wash.

Rock and roll enthusiast Joe Dahan introduced Joe's Jeans in 2001 and brought more a fresh, fitted, and feminine look to the casual chic styles that were overwhelming the denim market. Joe's eye for fusing the laid back rock & roll style with high European couture helped denim keep its staple spot in women's wardrobes for day and night. Before starting Joe's Jeans, Dahan teamed up with Barney's New York to create Joe's Tees, a line of lingerie inspired camis and stunning hand-painted tees which quickly sold out throughout the stores. Thankfully, he didn't stop there and that he went on to flatter the backside of thousands of fashionistas, editors, and celebrities who all recognize the secret behind Joe's: the perfect fit for every body type. Whether you're narrow-hipped, bootylicious, athletic-build, petite, or tall and thin, Joe has what you need to flatter and complement your shape. All styles aim to narrow and lift the rear, emphasize curves, and create a long and lean figure. The 8 basic silhouettes (outlined in the chart below) are available in a number of different washes and colors. The company recently added a Premium denim collection, which brings a bit of couture to the Basic styles. Made from luxurious denim fabrics with hi-tech finishes, the jeans are embroidered, hand painted, printed with images, aged, bleached, torn, and/or saddlestitched. The designer describes rock music as one of his biggest inspirations. Says the designer himself, "My Premium line is my homage to those rock icons who blazed their own trails in entertainment and life."
Both lines are made in the USA from the finest available denim fabrics. Be sure to browse throught their styles of jeans, khakis, white denim, sport capris, Bermudas, shorts, skirts, and super comfortable cotton tees.